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  • Writer's pictureShivani Kakkar


Rendering plays a pivotal role in architecture and design these days. Architectural rendering gives a preview of how an architectural design will look after it has been completed in terms of material, texture and color in the 3D of the project. It is an excellent artistic way to express ideas related to an architectural plan.

Architectural renderings are most usually created for:

1. Design analysis

2. Marketing

3. Presentations

The three-dimensional view of an architectural project increases the chances of selling the idea. Real estate companies and architectural agencies are using this modern, digital way to tell a whole story through their work. In short, it's an effective way of communicating ideas and making sure that the final design is as perfect as possible before the construction starts.

It's no secret that buildings sometimes turn out differently than what was originally planned. One such example is the famous walkie-talkie building in London. The skyscraper's unique shape makes it one of the most famous landmarks in the city, but the architect didn't think about the changing seasons.

Its curved shape doesn't cause any problems most of the time, but the towering side reflects the sun down to the streets for three weeks that raises the street temperature so much, car tires deflate, plastic parts melt

3D renders have indispensable technological elements of modern construction allowing professionals to make changes and modifications to their designs in real time. 3D rendering is a cost-effective way of providing investors with realistic designs for their projects. Even if they don't like the original design and want to make changes, artists can quickly implement them in existing files and come back for a second opinion. These details can be incredibly impactful, detailed, and authentic to the viewers. That's exactly why so many experienced and skilled architects are using rendering as their main architectural tool to sell their designs.

Let’s say that there's a need to build a bridge. Using 3D renderings, the architects can determine right away how the entire building process will go, point out the most important aspects of the project, and find out what the upsides and downsides are. It saves money, time, and effort while improving creativity and productivity.

Using artificial intelligence in architectural rendering will give way to a lot of new innovations, allowing architecture to develop even further as an art form. Architects can see how the exterior would fit in with its surroundings. A 3D exterior render is always helpful for picturing a design, but what about the surrounding area? The building itself is one thing, but how would it fit with the surrounding area? That's where 3D rendering jumps in.

Most such software solutions offer life-size renders, and they provide unique, vital insight into the future. That takes all of the guessing out of the equation and allows everyone to see how a building or design will look like when it is finally finished.

Rendering software can help design entire cities and neighbourhoods. The practice is widely used by governments worldwide, led by China, where architects often face massive projects that wouldn't be possible without 3D rendering software.

One such project was the World Trade Show in Shanghai. When the Chinese government displaced close to 2 million residents and completely rebuilt the old city center in less than four years. Such a project would never be possible that quickly without 3D rendering plans. They can invoke the right emotions with clients.

When all things are considered, it's evident that 3D rendering software is a game-changer in the world of architecture. While architects had to draw multiple designs by hand not so long ago, today, they can quickly come up with lifelike designs using high-end software. All changes can be made on the go, making the entire process much faster and easily manageable.

There's no doubt that 3D rendering is an essential part of exterior design in architecture, and pretty soon, it's going to become even faster and more detailed.

We just have to wait and see, but one thing is for sure, 3D renders will stay one of the essential factors in architecture for years to come.

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